Workshops - 2019

Nielsen's "Understanding Your Consumer - The Need of Market Research"

1st, October   08:30 AM | 2.5 Hours

Nielsen's "Understanding Your Consumer - The Need of Market Research"

Better data, better decisions, better strategy. Marketing without data is like driving with your eyes closed. 

Market research lays out road maps for businesses. Market research has become a two-word success mantra for firms who have built incredible brands, created amazing new products or conjured up and tapped markets where no other firms could venture.


In its last 95 years of existence, Nielsen has not only excelled in servicing brands with world-class research on consumer behaviour and new product innovation but has also built cutting-edge data collection and processing tools and platforms. Often patented, these tools and data science solutions provide the competitive edge to Nielsen to lead the world of Market Research.


During this interaction at IIM, Ahmedabad, look forward to,


1.    Learn more about Nielsen

2.    Deep dive into Retail Measurement Services

3.    Consumer Behaviour through Shopperwalk

4.    NextGen: Smart Store

5.    Brief on Nielsen Watch, Sports etc

Speaker Profile: Amitesh Tyagi

Amitesh is a seasoned Ops & Technology Leader who has spent more than 15 years of experience in building and deploying strategic digital solutions for market research and data analytics, thereby helping businesses to gain a significant return on their investment. 

He is currently working as Director, Technology Products at Nielsen.

He has been awarded Technology Innovator 2019 by Trescon, Big CIO 2018, Technology Innovator by MRSI 2018, CIO Next 100 2017 and Winner in Lufthansa Runway to Success 2015. 

Amitesh is an alumnus of IIM, Ahmedabad.

Price: Rs. 1200

This workshop cannot be purchased individually.

It is available under the following packs:

M A Ambiga Devi

Phone: 9488920019


Nilesh Agarwalla

Phone: 9726571631


Omkar K Puranik

Phone: 9930575215



Please note that no Refunds or Replacements will be possible post the purchase of workshops.

1. Will we get a certificate for the Workshop? If yes, who will be issuing them?

Yes, a certificate will be awarded to all Workshop participants. It will be issued by the institute and contain the name of the organisation conducting the Workshop. Participants registering for Workshop Packs will get a separate certificate indicating their participation in the Workshop Packs.


2. Will the Workshop timings overlap with each other?

No, the Workshop timings will not overlap with one another.


3. What is the duration of the Workshop?

The Workshop will be for 2 and a half hours.


4. Who are the speakers for the session? Is TRBS going to mention it on the site?

The name of the speakers will be announced on the website at


5. Is the Workshop only for college students?

No, the Workshop is open to everyone. Working professionals can also attend the Workshop.


6. Does the Workshop cost include accommodation or food?

No, the Workshop cost doesn’t include accommodation or food. The accommodation has to be booked separately.


7. What is the cost of accommodation? Does this include food? Who can avail of the accommodation?

The cost of accommodation can be found at This cost doesn’t include food. However, meals can be availed from any of the campus outlets at the participants’ expense. Only those who registered for the Workshop can avail the accommodation from campus.


8. Can the Workshop participants attend other activities conducted during TRBS? 

The Workshop participants can attend other activities conducted during TRBS provided that they do not clash with your Workshop timings.


9. Can I register for anyone else from my ID to participate in the Workshop?

It's not allowed to register for anyone else using your ID. Entry to the Workshop venue will only be allowed for the person to whom the ID belongs.

In case of bulk booking please contact

PS: Content, topic and the organiser of the workshop are subject to change in case of unforeseen issues.

Individual registration for this workshop has been disabled.