Workshops - 2019

Mad Over Marketing's "The Mad Talk"

1st, October   03:00 PM | 2.5 Hours

Mad Over Marketing's "The Mad Talk"

Mad! Madder! Maddest!

Want to know how marketing can be entertaining as well as informative?

Put on your seat belts for Mad over Marketing’s “The MAD Talk” as it is going to be ruthless and sarcastic. Listen to their take on various aspects of Marketing. The Mad talk would revolve around the three critical pillars for marketers.

The talk would cover topics like minimal advertising, ambush marketing, brand wars, the evolution of advertising and lots more with a flavour of madness, humour and fun. Join us at TRBS.


·  3 key pillars for marketers 
(attention, perception & communication) - each section has contemporary illustrations, examples of marketers doing it well, and anecdotes on how things have evolved over time, etc.)

·  Minimal Advertising (what is the fuss around this latest trend)

·  Difficult but relevant products to advertise in today's society 
(eg. condoms - important to highlight utility as opposed to just erotic imagery, examples of the brand doing well / not doing well, etc.)

·  Ambush Marketing 
(what does it really mean, how far is it ethical, examples across different categories incl. cola, cars, print etc.)

·  Brand Wars in e-commerce
(importance in the contemporary context, what to expect if you join as a marketer, illustrations, etc.)

·  Brand personalities & wars on Social media, specifically Twitter (illustrations across categories, key implications for prospective brand managers, etc.)

·  Timeliness in Social Media 
(importance of quick responses to customers, other brands, contemporary events, trends with illustrations, etc.)

·  Evolution of advertising over the years
(Witty take on the phases over the years in India. Memes being used as marketing levers can be covered here)

·  Discussion on the depiction of feminism vs sexism through ads

·  Fun trivia eg. Things you don't want to see in Indian ads anymore, Words overused in Indian ads, etc.

·  The Mad Over Marketing Quiz - Open sequence of the round with the audience


Siddhant is the founder of Mad Over Marketing, which is young India's favourite media company, covering global advertising, latest brand campaigns, and marketing-related news. After completing his MBA from XLRI, Siddhant worked with Myntra, handling revenue and profitability for their Women's portfolio. In 2018, Siddhant was also listed in the Top 30 under 30 social media personalities in India.


Price: Rs.1200

This workshop cannot be purchased individually.

It is available under the following packs:
M A Ambiga Devi
Phone: 9488920019

Nilesh Agarwalla
Phone: 9726571631

Omkar K Puranik
Phone: 9930575215

Mail: workshops-trbs@iima.ac.in

Please note that no Refunds or Replacements will be possible post the purchase of workshops.


1. Will we get a certificate for the Workshop? If yes, who will be issuing them?

Yes, a certificate will be awarded to all Workshop participants. It will be issued by the institute and contain the name of the organisation conducting the Workshop. Participants registering for Workshop Packs will get a separate certificate indicating their participation in the Workshop Packs.

 

2. Will the Workshop timings overlap with each other?

No, the Workshop timings will not overlap with one another.

 

3. What is the duration of the Workshop?

The Workshop will be for 2 and a half hours.

 

4. Who are the speakers for the session? Is TRBS going to mention it on the site?

The name of the speakers will be announced on the website at http://iima-trbs.in/Workshops/

 

5. Is the Workshop only for college students?

No, the Workshop is open to everyone. Working professionals can also attend the Workshop.

 

6. Does the Workshop cost include accommodation or food?

No, the Workshop cost doesn’t include accommodation or food. The accommodation has to be booked separately.

 

7. What is the cost of accommodation? Does this include food? Who can avail of the accommodation?

The cost of accommodation can be found at http://iima-trbs.in/accommodation/. This cost doesn’t include food. However, meals can be availed from any of the campus outlets at the participants’ expense. Only those who registered for the Workshop can avail the accommodation from campus.

 

8. Can the Workshop participants attend other activities conducted during TRBS? 

The Workshop participants can attend other activities conducted during TRBS provided that they do not clash with your Workshop timings.

 

9. Can I register for anyone else from my ID to participate in the Workshop?

It's not allowed to register for anyone else using your ID. Entry to the Workshop venue will only be allowed for the person to whom the ID belongs.

In case of bulk booking please contact workshops-trbs@iima.ac.in



PS: Content, topic and the organiser of the workshop are subject to change in case of unforeseen issues.

Price : Rs 1200.00
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