Workshops - 2019

iQuanti's "Emerging Technology and AI in Marketing"

29th, September   06:00 PM | 2.5 Hours

iQuanti's "Emerging Technology and AI in Marketing"

Ever wondered how ads pop up with your favourite product on whichever website you visit? Or how your feed automatically customizes content based on your activities? Have you been curious to know more about how revenue sharing of transactions over the internet takes place? Gone are the days when marketing was a completely manual process! With the rise of artificial intelligence, the trend has shifted towards emerging technologies which provide content specifically targeted at a particular set of consumers. Marketers can derive a wealth of information from online activities using techniques such as multi-touch attribution, chatbots and other digital marketing solutions based on data science. These are significantly rewriting the scope of marketing through improved audience segmentation in a cost-effective manner. Learn about such technologies and more at iQuanti's Workshop on "Emerging Technology and AI in Marketing" at the Red Brick Summit this year!

Speaker Profile: Sreekant Lanka

Sreekant Lanka is a seasoned executive with leadership roles in different functional areas with Fortune 500 companies. He is the SVP of Paid Media at iQuanti (for a global data-driven digital firm). As an ex-Googler, he led financial strategy and campaign operations for large global advertisers. He has previously worked in finance and technology (Accenture, Bank of NY, Credit Suisse) in global locations.

Passionate about developing and nurturing talent, he speaks at leading business schools, and has been recently awarded the “digital marketing person of the year”. With an MBA from INSEAD, France, he advises early-stage start-ups across different sectors.

Disclaimer: Content, topic and the organiser of the Workshop are subject to change.

Price: Rs. 1200

This workshop cannot be purchased individually.

It is available under the following packs:

M A Ambiga Devi

Phone: 9488920019

 

Nilesh Agarwalla

Phone: 9726571631

 

Omkar K Puranik

Phone: 9930575215

 

Mail: workshops-trbs@iima.ac.in

Please note that no Refunds or Replacements will be possible post the purchase of workshops.


1. Will we get a certificate for the Workshop? If yes, who will be issuing them?

Yes, a certificate will be awarded to all Workshop participants. It will be issued by the institute and contain the name of the organisation conducting the Workshop. Participants registering for Workshop Packs will get a separate certificate indicating their participation in the Workshop Packs.

 

2. Will the Workshop timings overlap with each other?

No, the Workshop timings will not overlap with one another.

 

3. What is the duration of the Workshop?

The Workshop will be for 2 and a half hours.

 

4. Who are the speakers for the session? Is TRBS going to mention it on the site?

The name of the speakers will be announced on the website at http://iima-trbs.in/Workshops/

 

5. Is the Workshop only for college students?

No, the Workshop is open to everyone. Working professionals can also attend the Workshop.

 

6. Does the Workshop cost include accommodation or food?

No, the Workshop cost doesn’t include accommodation or food. The accommodation has to be booked separately.

 

7. What is the cost of accommodation? Does this include food? Who can avail of the accommodation?

The cost of accommodation can be found at http://iima-trbs.in/accommodation/. This cost doesn’t include food. However, meals can be availed from any of the campus outlets at the participants’ expense. Only those who registered for the Workshop can avail the accommodation from campus.

 

8. Can the Workshop participants attend other activities conducted during TRBS? 

The Workshop participants can attend other activities conducted during TRBS provided that they do not clash with your Workshop timings.

 

9. Can I register for anyone else from my ID to participate in the Workshop?

It's not allowed to register for anyone else using your ID. Entry to the Workshop venue will only be allowed for the person to whom the ID belongs.

In case of bulk booking please contact workshops-trbs@iima.ac.in



PS: Content, topic and the organiser of the workshop are subject to change in case of unforeseen issues.

Individual registration for this workshop has been disabled.