Workshops - 2019

Google's "Digital Marketing in India - New Frontiers"

2nd, October   11:30 AM | 2.5 Hours

Google's "Digital Marketing in India - New Frontiers"

Digital is coming alive in India and it's happening at an unprecedented pace. Our active internet user base of 450M is expected to hit 650M by 2020. Smartphone ownership has tripled in the last four years alone & data costs have plummeted by 90%. All this is causing a massive shift in consumer behaviour with more & more people coming online, this coupled with strong growth in both GDP and ad expenditure has made India the fastest-growing digital ad market in the world, with digital touted to be the largest marketing channel by 2023. Given the above, it's critical to understand digital marketing & its impact on advertising in the country. Keeping this in mind, we'll attempt to cover the following in the 2.5-hour workshop :  


a) Ads ecosystem in India & the role of digital  

b) Consumer behaviour insights from a Google lens 

c) Introduction to Google ads & programmatic 

d) Impact of ML / AI on ad platforms

e) Case studies across verticals & how to upskill on digital 

Speaker Profile: Abhinav Chetan


Abhinav has been at Google for 11 years and has worked across a variety of teams including operations, automation and product solutions. He led commercialization across search, web analytics & mobile UI/UX efforts for India in his previous role. He currently works as a product marketing manager enabling the Google ads suite for large advertisers & agencies in India. He’s earned digital marketing degrees from NIIT, Wharton, MIT and has been consulting & educating partners across verticals on digital marketing globally. Outside of work, he's a yoga instructor, an avid reader, a closet stand up comic and is passionate about digitizing charities in India.

Price: Rs. 1200

This workshop cannot be purchased individually.

It is available under the following packs:

M A Ambiga Devi

Phone: 9488920019

 

Nilesh Agarwalla

Phone: 9726571631

 

Omkar K Puranik

Phone: 9930575215

 

Mail: workshops-trbs@iima.ac.in


Please note that no Refunds or Replacements will be possible post the purchase of workshops.


1. Will we get a certificate for the Workshop? If yes, who will be issuing them?

Yes, a certificate will be awarded to all Workshop participants. It will be issued by the institute and contain the name of the organisation conducting the Workshop. Participants registering for Workshop Packs will get a separate certificate indicating their participation in the Workshop Packs.

 

2. Will the Workshop timings overlap with each other?

No, the Workshop timings will not overlap with one another.

 

3. What is the duration of the Workshop?

The Workshop will be for 2 and a half hours.

 

4. Who are the speakers for the session? Is TRBS going to mention it on the site?

The name of the speakers will be announced on the website at http://iima-trbs.in/Workshops/

 

5. Is the Workshop only for college students?

No, the Workshop is open to everyone. Working professionals can also attend the Workshop.

 

6. Does the Workshop cost include accommodation or food?

No, the Workshop cost doesn’t include accommodation or food. The accommodation has to be booked separately.

 

7. What is the cost of accommodation? Does this include food? Who can avail of the accommodation?

The cost of accommodation can be found at http://iima-trbs.in/accommodation/. This cost doesn’t include food. However, meals can be availed from any of the campus outlets at the participants’ expense. Only those who registered for the Workshop can avail the accommodation from campus.

 

8. Can the Workshop participants attend other activities conducted during TRBS? 

The Workshop participants can attend other activities conducted during TRBS provided that they do not clash with your Workshop timings.

 

9. Can I register for anyone else from my ID to participate in the Workshop?

It's not allowed to register for anyone else using your ID. Entry to the Workshop venue will only be allowed for the person to whom the ID belongs.

In case of bulk booking please contact workshops-trbs@iima.ac.in



PS: Content, topic and the organiser of the workshop are subject to change in case of unforeseen issues.

Individual registration for this workshop has been disabled.