Workshops - 2019

Amul's "Unorthodox ways of Marketing"

30th, September   03:00 PM | 2.5 Hours

Amul's "Unorthodox ways of Marketing"

Unorthodox ways of marketing

The presentation includes Journey of Amul since the year 1946, The “Amul Model”, Functioning of Amul model and three-tier structure, the impact of Amul Model on milk production and milk availability in India and how the same is replicated through Operation Flood Programme in the other parts of the country. 

Philosophy of Amul, marketing strategies for advertisement and product launch under the brand name of Amul, supply chain, product innovation, the various training programme for all it’s stakeholders including 3.6 million milk producer members and distributors,  Challenges and opportunities in the dairy sector.

Speaker Profile: Dr. R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd., (GCMMF) (AMUL)

Shri Rupinder Singh Sodhi is the Managing Director of Gujarat Cooperative Milk Marketing Federation, Ltd., (AMUL), which is India’s largest Food Products organization.

Mr. Sodhi’s transformational contribution to India’s White revolution over the last 34 years, spearheading socio-economic revolution, positively impacted the lives of 3.6 million farmer families in rural India.  He has a distinguished record of serving the dairy farmers of India for more than three decades through a series of technological, marketing and supply-chain innovations.

Shri Sodhi has headed the Marketing and Sales function of Amul for more than two decades and has spearheaded their highly innovative and widely acclaimed marketing campaigns such as (1) Promoting milk as ‘world’s original energy drink’ & (2) ‘Eat Milk’ campaign motivating Indian youth in include dairy products in every meal and (3) Amul Doodh Peeta Hai India. He has been instrumental in launching more than 50 new products during his tenure as Managing Director in the last six years. He has also spearheaded digital marketing and social media marketing innovations in the Indian dairy industry to ensure that the younger generation of India enhances the consumption of milk and dairy products.

Price: Rs. 1200

This workshop cannot be purchased individually.

It is available under the following packs:

1. Strategist Pack

2. CEO Pack

3. Marketing Pack

M A Ambiga Devi
Phone: 9488920019

Nilesh Agarwalla
Phone: 9726571631

Omkar K Puranik
Phone: 9930575215


Please note that no Refunds or Replacements will be possible post the purchase of workshops.

1. Will we get a certificate for the Workshop? If yes, who will be issuing them?

Yes, a certificate will be awarded to all Workshop participants. It will be issued by the institute and contain the name of the organisation conducting the Workshop. Participants registering for Workshop Packs will get a separate certificate indicating their participation in the Workshop Packs.


2. Will the Workshop timings overlap with each other?

No, the Workshop timings will not overlap with one another.


3. What is the duration of the Workshop?

The Workshop will be for 2 and a half hours.


4. Who are the speakers for the session? Is TRBS going to mention it on the site?

The name of the speakers will be announced on the website at


5. Is the Workshop only for college students?

No, the Workshop is open to everyone. Working professionals can also attend the Workshop.


6. Does the Workshop cost include accommodation or food?

No, the Workshop cost doesn’t include accommodation or food. The accommodation has to be booked separately.


7. What is the cost of accommodation? Does this include food? Who can avail of the accommodation?

The cost of accommodation can be found at This cost doesn’t include food. However, meals can be availed from any of the campus outlets at the participants’ expense. Only those who registered for the Workshop can avail the accommodation from campus.


8. Can the Workshop participants attend other activities conducted during TRBS? 

The Workshop participants can attend other activities conducted during TRBS provided that they do not clash with your Workshop timings.


9. Can I register for anyone else from my ID to participate in the Workshop?

It's not allowed to register for anyone else using your ID. Entry to the Workshop venue will only be allowed for the person to whom the ID belongs.

In case of bulk booking please contact

PS: Content, topic and the organiser of the workshop are subject to change in case of unforeseen issues.

Individual registration for this workshop has been disabled.