Workshops - 2020

Amul's "Supply Chain initiatives of Amul during COVID -19 pandemic"

24th, October   11:00 AM | 1 Hour

Amul's "Supply Chain initiatives of Amul during COVID -19 pandemic"

In this Covid-19 crisis, how did the companies managed their supply chain processes starting from strategic planning to logistics and fulfilled the demands in these difficult times? 

Amul is one such supply chain that didn't break-even in lockdown. Amul is India's largest food product organization, and also the largest milk cooperative. Despite massive disruptions in the supply chain amid COVID lockdown, Amul milk reached people daily. Know how Amul dealt with the supply chain changes in Covid-19 and emerged successfully.

Speaker Profile: Dr. R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd., (GCMMF) (AMUL)

Shri Rupinder Singh Sodhi is the Managing Director of the Gujarat Cooperative Milk Marketing Federation, Ltd., (AMUL), which is India’s largest Food Products organization.

Mr. Sodhi’s transformational contribution to India’s White revolution over the last 34 years, spearheading socio-economic revolution, positively impacted the lives of 3.6 million farmer families in rural India.  He has a distinguished record of serving the dairy farmers of India for more than three decades through a series of technological, marketing, and supply-chain innovations.

Shri Sodhi has headed the Marketing and Sales function of Amul for more than two decades and has spearheaded their highly innovative and widely acclaimed marketing campaigns such as (1) Promoting milk as ‘world’s original energy drink’ & (2) ‘Eat Milk’ campaign motivating Indian youth in include dairy products in every meal and (3) Amul Doodh Peeta Hai India. He has been instrumental in launching more than 50 new products during his tenure as Managing Director in the last six years. He has also spearheaded digital marketing and social media marketing innovations in the Indian dairy industry to ensure that the younger generation of India enhances the consumption of milk and dairy products.

Price: Rs. 999

It is also available under the following packs:

Nilesh Agarwalla
Phone: 9726571631

Rahul Krishna
Phone: 9444568911


Please note that no Refunds or Replacements will be possible post the purchase of workshops.

1. Will we get a certificate for the Workshop? If yes, who will be issuing them?

Yes, a certificate will be awarded to all Workshop participants. It will be issued by the institute and contain the name of the organization conducting the Workshop. Participants registering for Workshop Packs will get a separate certificate indicating their participation in the Workshop Packs.


2. Will the Workshop timings overlap with each other?

No, the Workshop timings will not overlap with one another.

3. Who are the speakers for the session? Is TRBS going to mention it on the site?

The name of the speakers will be announced on the website at


4. Is the Workshop only for college students?

No, the Workshop is open to everyone. Working professionals can also attend the Workshop.


5. Can the Workshop participants attend other activities conducted during TRBS? 

The Workshop participants can attend other activities conducted during TRBS provided that they do not clash with your Workshop timings.


6. Can I register for anyone else from my ID to participate in the Workshop?

It's not allowed to register for anyone else using your ID. Entry to the Workshop venue will only be allowed for the person to whom the ID belongs.

7. Will I get the session link right after the registration?

The session link will be sent to you 1-2 days before the actual day of the workshop.

In case of bulk booking please contact

PS: Content, topic, time, duration, price, and the organizer of the workshop are subject to change in case of unforeseen issues.

Price : Rs 999.00
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