Amitava Chattopadhyay is a Professor of Marketing and the GlaxoSmithKline Chaired Professor of Corporate Innovation at INSEAD. Professor Chattopadhyay is an Associate Editor of the Journal of Consumer Psychology. He is also an Advisory Board Member of the Association for Consumer Research. He is an expert in branding, and his research has appeared in multiple leading journals. Most recently, he has published a book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. Recipient of several awards, including the Robert Ferber Award, Professor Chattopadhyay is currently doing groundbreaking research in the field of Marketing and Consumer behavior.
At TRBS 2020, Professor Chattopadhyay will speak on the topic “Purpose of Brands and its impact on Society and Business”.
About The Talk:
Purpose of Brands and its impact on Society and Business