Highlights

  • Kaleido
  • Social Impact Award
  • Innovation Playground
  • Market Research

Kaleido

The pop-up flea market of IIMA, ‘Kaleido’ is a compendium of designers with an entrepreneurial instinct and a desire to make it big in the creative space. It is a unique amalgamation of the age-old Indian tradition of Flea markets with the B-school erudition to produce a magical extravaganza, wherein one experiences the fun of shopping in a “Bazaar” within the hallowed walls of the IIMA campus.

Social Impact Award

The Red Brick Summit presents the 'Social Impact' Award' supported by Tata Trusts to felicitate notable social contributions in the Water & Sanitation Sector by an individual, a group of individuals or an organization. The winning team also stands to win 'mentorship' from Tata Trusts and IIM Ahmedabad Professors.

Innovation Playground

Innovation Playground, supported by Tata Trusts, is set up to provide a platform for transformation of grass-root and futuristic innovation ideas into identity and sustainable businesses by providing them access to financial support from big corporates, knowledge support from industrial stalwarts and a professional management lens. We strongly believe this process would enable:

  1. Promotion and facilitation of social entrepreneurship among students.
  2. Sensitizing students to become socially responsible business leaders.
  3. Working alongside exceptional grass-root innovators and social enterprises to enable them to refine their ideas, scale their enterprises, and finally enable creation of sustainable real- world impact.

It will be a distinguished gathering where students from the leading B-schools will pitch their plans to convert a product idea into a business reality, and corporates and other eminent jury of TRBS will evaluate the ideas for becoming next big thing in India. In its inception year, Innovation Playground is set to create history of being a unique ecosystem translating grass-root ideas into reality.

Innovation playground will host “innovation runs” which will seek participation from people with diverse background. Innovation run will involve development of marketing, operations, finance and strategy components of Business plans of the innovation ideas.

Vision

“To become a one-of- its-kind platform facilitating unparalleled interaction between innovators, corporates and exceptional problem-solving talent across the country.”

Mission

“To build linkage between informal knowledge systems of innovators and formal business excellence systems by creating a wider socially aware knowledge network of stakeholders willing to help implement and scale some of the best innovative ideas.”

Market Research

The Red Brick Summit 2017 has conceptualized a “one of its kind” marketing research initiative based on concept of “Disguised marketing” which seeks to gain insights into the consumer’s perspectives/needs through intelligently designed games to overcome the ‘Sensitization Effect’. The Red Brick Summit is expected to gain 20,000+ eyeballs in 4 days of event which makes it only platform in India to complete unbiased market research in a very time efficient manner.

Vision

To become prominent ecosystem in India facilitating unparalleled market research opportunity and solve complex marketing problems by exceptional talents across world

Mission

To build Launchpad for corporates and best talents across world to solve undefined marketing research problem of industries using a data driven approach collected by designing intelligently designed games.

Event Format

Live marketing research projects provided by our esteemed clients will be floated among students of IIM Ahmedabad who will form a team of 5. Teams are expected to make a pitch document explaining the games designed by them to engage survey respondent and collect necessary data points. Each team will also provide “Data analysis Plan”.

Deliverables

Teams will be carrying out a secondary analysis to gain the persepective of the market and design a questionnaire survey. This survey will be approved by the client followed by data collection at TRBS. Each team will use modern marketing research analysis tools to analyze complex problems of current world.